Indeed Japan: User-defined ID
Enterprise customer acquisition through seamless system migration.
Status
Shipped
Duration
3 months
My Role
Primary UX Designer
Team
Product Manager, Engineer
User-defined ID on the jobs management interface
Background
Staffing agency and ad agency customers in Japan with existing job management systems couldn't migrate to Indeed due to incompatible ID workflows, blocking high-volume customer acquisition and losing millions in potential revenue.
Problem Statement
How might we enable staffing agency and ad agency customers to easily move their large-scale job posting workflows to Indeed without disrupting their existing ID workflows?
UX Goals
Allow users to add/edit a user-defined ID to each job posting on Indeed (via the bulk job upload tool for the MVP).
Allow users to more easily manage job postings in bulk on Indeed as duplicate job titles cause confusion.
Business Goals
Migrate as many staffing agency and ad-agency customers as possible in Japan to Indeed.
Solution
Add a new column for users to enter or edit their user-defined ID at the end of the bulk upload tool template spreadsheet.
Rationale: Not all bulk upload tool users may need to use this feature, so I decided to include the new column at the end of the spreadsheet rather than the beginning.
New column to add/edit the User-defined ID
Add a new column to display the user-defined ID on the bulk upload confirmation page, so that users can double check their IDs once the template spreadsheet is uploaded.
Rationale: I added the new column on the left of the job title column since the job ID is the primary identifier our target users reference to manage job postings in bulk.
New column to confirm the User-defined ID
Display the user-defined ID on its own line above the job title in light gray, regular weight font on the jobs management interface.
Rationale: I had to accommodate 30-character limits, avoid conflicts with upcoming features, and give visual priority to the primary identifier (the ID) our target users reference.
User-defined ID on the jobs management interface
Results
Rapid Customer Adoption
Less than 3 months after the feature launch (as of January 2025), approximately 100 customers have assigned user-defined IDs to 497,924 job postings.
Streamlined Customer Migration
Indeed's sales representatives can now more easily migrate new staffing agency and ad agency customers to Indeed's system.
Revenue Growth Potential
Simplified Bulk Management
Improved retention rates expected as users can now more easily manage job postings in bulk via the user-defined ID on Indeed. (Post MVP will allow users to sort/search by the user-defined ID on the jobs management interface.)
For more details on my full design process: