Indeed Japan: User-defined Job ID
Designing a new feature to facilitate the migration of staffing agency and ad agency customers in Japan over to Indeed's platform.
Status
Shipped
Duration
3 months
My Role
Primary UX Designer
Team
1 Product Manager, 1 Staff Engineer
Background
Indeed.com is a global employment platform that helps job seekers find opportunities and employers hire talent efficiently. I was part of the Indeed Japan employer team to design the product that enables employers to post job openings and manage their listings directly on Indeed.
Problem Statement
Staffing agencies and ad agencies in Japan with existing job management systems typically had a proprietary job ID system of random strings (ex. JOB12345) to manage their job postings in bulk.
However, Indeed did not allow users to attach a custom job ID to each of their job postings. This prevented users from leveraging existing job ID systems from other platforms on Indeed, blocking high-volume customer acquisition and losing millions in potential revenue. (Staffing agencies and ad agencies in Japan tend to manage hundreds to thousands of job postings on behalf of their clients.)
How might we enable new staffing agency and ad agency users to leverage their existing job ID systems on Indeed?
UX Goal
Allow users to add and edit a custom, user-defined job ID to each job posting on Indeed via the 'bulk job upload tool'. The bulk job upload tool is primarily used by staffing agency and ad agency users to post jobs by the hundreds to Indeed.
Business Goal
Migrate as many staffing agency and ad-agency customers as possible in Japan to Indeed to maximize potential revenue (more job postings on Indeed = more revenue).
Bulk Job Upload Tool Flow (click to zoom)
Solution
New column to add/edit the User-defined Job ID
I added a new column for users to enter or edit their user-defined job ID at the end of the 'bulk job upload tool' spreadsheet. Not all users may need to use this feature, so I added the new column at the end of the spreadsheet rather than the beginning.
I added a new column to display the user-defined job ID on the upload confirmation page. I added the new column on the left of the 'job title column' since the job ID is the primary identifier our target users reference to manage job postings in bulk.
To accommodate 30-character limits and avoid conflicts with upcoming features, I displayed the user-defined Job ID on its own line above the 'job title' on the jobs management admin view.
Results
Approximately 100 customers have assigned user-defined job IDs to 497,924 job postings within 3 months of the feature launch.
As the bulk job upload tool covers more than half of Indeed Japan's revenue, significant revenue growth is expected as more staffing agency and ad agency customers migrate to Indeed.
Indeed's sales representatives can now more easily convince new staffing agency and ad agency customers to switch to Indeed's system.
Improved user retention rates expected as users can now more easily manage their job postings in bulk via the user-defined job ID.