Flatier:
Event Management Mobile App
Solving what Facebook Events can't.
Status
Shipped
Duration
3 months
My Role
Primary UX Designer
Team
Product Manager, Engineer
Background
Flatier operates business salons that host networking and professional development events. The organization was struggling with event management limitations while using Facebook's native event features to organize and promote their business salon gatherings. Their events typically had venue capacity constraints and required precise attendee management to ensure optimal experiences for participants.
The existing Facebook event system created several operational pain points:
No capacity restrictions - Events couldn't be capped at specific numbers, leading to overcrowding issues.
Poor attendee visibility - No clear tracking of participation order or waiting list management.
Lack of member differentiation - No way to provide different access levels for paid vs. free members.
Problem Statement
How might we enable Flatier to effectively manage event capacity and provide differentiated member experiences for their business salon events?
UX Goals
Streamline event management - Enable precise capacity control, transparent waiting lists, and clear attendance tracking to eliminate overbooking and improve operational efficiency.
Build integrated community platform - Create a comprehensive ecosystem that combines event management with social networking features, fostering ongoing communication and engagement beyond individual events.
Differentiate member experiences - Establish tiered access levels and participation rights that provide value-added benefits for paid members while maintaining engagement for free users.
Solution
Event Participant Tracking Features:
Capacity Management System - Set precise attendee limits with automatic cutoffs for all events.
Participation Order Tracking - Clear visibility of registration sequence.
Waiting List Functionality - Transparent queue system for overflow registrations.
Community & Communication Features:
Timeline Posting - In-app content sharing and updates.
User profile page - View timeline posting and commenting history.
Community Spaces - Dedicated areas for professionals to discuss specific topics.
Tiered Access Control - Customized viewing permissions based on membership level.
Results
Platform Value
Eliminated overbooking through precise capacity controls and transparent waiting list management.
Streamlined event operations while improving revenue potential through tiered member access.
Centralized all business salon interactions within a single, intuitive platform.