Stella: AI Dating Mobile App Design
Designing an end-to-end mobile experience to foster meaningful interactions between users and AI companions.
Status
Shipped
Duration
3 months
My Role
Primary UI/UX Designer
Team
1 Project Manager, 3 Engineers
Background
Japan faces a significant loneliness epidemic, particularly among young adults. Many people struggle with social anxiety or have limited opportunities to practice romantic interactions in a low-pressure environment.
Problem Statement
How might we leverage generative AI for males in Japan to practice romantic interactions?
Solution
Users can browse and select from a diverse roster of AI companions, each featuring distinct physical characteristics, personality traits, and conversational styles to match individual preferences.
Dynamic messaging powered by AI that enables natural, contextual conversations that evolve based on user interactions and relationship progression.
Personalized social media-style feed where AI companions share lifestyle content, photos, and updates, creating an authentic sense of their daily lives and personalities.
Gamified affection system (affection level meter) that tracks and visualizes relationship development through continued engagement, creating a sense of meaningful connection and achievement.
Flexible monthly subscription plans that expand user capabilities, including increased message limits and additional "like" actions for connecting with new AI companions.
Integrated monetization through a curated selection of digital gifts that users can purchase to enhance their companion experience and express affection.
Results
Achieved 1,500+ organic downloads within the initial launch period, demonstrating strong user demand in the target demographic.
(View landing page designed and implemented by me)
Converted 500+ users to paid subscriptions, generating approximately ¥500,000 in monthly recurring revenue.
Featured in Japan's PR Times press coverage, highlighting the product's innovation in the AI companion space.